When was the EU Audiovisual Media Services Directive (AVMSD) passed?

The EU Audiovisual Media Services Directive (AVMSD) was passed in 2010. This directive plays a critical role in regulating audiovisual media services across the European Union, focusing on the promotion of cultural diversity, the protection of minors, and the responsibility of media service providers. Its passing in 2010 was a significant milestone in updating European legislation to address the evolving media landscape, which includes traditional broadcasting as well as on-demand services. The directive established a framework that ensured coordinated protection of consumers and reinforced the single market by harmonizing various aspects of audiovisual media regulations across member states. This comprehensive approach reflects the EU's commitment to adapt to changing technologies and practices in the media industry.