What do ethics in accessibility advocacy refer to?

Ethics in accessibility advocacy primarily refer to the principles guiding professionals in promoting inclusive practices. This involves a commitment to ensuring that all individuals, regardless of their abilities, have equal access to information, services, and opportunities. These ethical principles encourage advocates to consider the diverse needs of different user groups and to strive for fairness and inclusivity in all accessibility efforts. It underscores the importance of advocating for the rights of people with disabilities and ensuring that technology and systems are designed with all users in mind.

This focus on ethical principles distinguishes the role of advocates from punitive measures or profit-driven motives, emphasizing a moral responsibility to support equitable access rather than just compliance or economic gain. Additionally, while marketing strategies may play a role in promoting accessibility tools, ethics in advocacy extend far beyond just marketing, as they are about social justice and the inherent rights of individuals to access and participate in society fully.